Top tre prioriteter for Supply Chain på 41 sekunder

Hvad er de største udfordringer for supply chain i de kommende år? Det spørgsmål fik jeg stillet da jeg deltog som keynote speaker på den årlige 600 Minutes Supply Chain i Middelfart forleden: Det er egentligt ret enkelt synes jeg:
1. For det første skal der fortsat være et benhårdt fokus på omkostninger (costs): Successfulde virksomheder arbejder hele tiden med at nedbringe deres total Costs of Goods Sold. 2
2. For det andet skal supply chain sikre sig at virksomhederne har kapaciten (capacity) klar til vækst. Vækst er ubestridt nr. 1 på CEO-agendaen lige nu, og supply chain skal kunne levere herpå.
3. For det tredje skal supply chain holde bolden på den vigtigste aktør i virksomheden, nemlig kunden (customer). Vi skal være kundefokuserede og levere kvalitet til rette tid. Men vi skal også turde udfordre paradigmet om customisation, hvis virksomheden er ved at sande til i kompleksitet og sikre at alle ordrer er profitable.
De tre C'er indenfor supply chain: "Costs, Capacity and Customers" har jeg sammenfattet på denne YouTube video:
http://www.youtube.com/watch?v=jjZzWRI8aE8

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Lessons learned from leadership training at IMD - what is the secret behind IMD's top rating?



Together with senior leaders from Rockwool's Growth and Emerging Markets Division, I had the opportunity to spend a week at the world's #1 business school according to Financial Times' annual rating. Obviously, expectations were very high of attending the IMD, but was it that good and what is the secret behind IMD's top rating?

IMD provides excellent facilities for management development and learning. Facilities are state of the art with huge auditoriums, rooms for break-out sessions and located in the heart of Lausanne, Switzerland, overlooking beautiful Lake Geneva and the French Alps.
 
Many Danish multi-national companies such as Carlsberg, Lego and A.P. Møller Mærsk is showing a strong commitment and support to IMD. For instance, Maersk McKinney Møller  donated in 2009 more than EUR 12 million to a state of the art learning facility auditorium, which now bears the Maersk name.

Upon arrival all participants are equipped with iPads where presentations are uploaded. 
This allows the professors to do online surveys using iPad voting bottoms for different subjects. The faculty of professors is obviously excellent; very inspiring and capable of drawing the audience's attention for several hours in a row. The faculty is obviously highly trained in communicating their knowledge to the audience and give excellent presentations.

Is it better than what I have experienced at e.g.  Berkeley, Stanford or Cranfield? Probably not, but for sure better than what I have experienced at during my studies at Copenhagen University or CBS, not to offend any academics.

Our training programme concentrates on three important issues for our company being more customers centric, more innovative and capable of coping with the multicultural leadership dimension our company faces in our globalisation strategy. My key take-away’s are:  

  1. On Customer intimacy, a key learning is that you cannot help your customers unless you understand their business, their value chain and their customers. Moreover, customer service surveys that does not lead to corrective actions is best not undertaken at all.

  2. Innovation comes in all shapes - finance, process, offering and delivery - and is more than just product or service innovation. It is everyone's job to innovate the company as innovation occurs in multiple points in the organisation and to create a strong innovation culture in your company you need autonomy, rewards and psychological safety from experimenting.

  3. On Leadership, we learnt by training that to build a strong leadership team you need to listen more and ask more questions to ensure that everyone is on board.
 Obviously, my expectations were high when going to one of the top business schools in the world for leadership development. Having spent a week at IMD everyone from the senior management teams in Rockwool agreed that it was time well spent and that it lived up to the high expectations.
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Einstein rydder op i Rockwool-koncernens forsyningskæder

Kongstanken for Rockwool International A/S’ supply chain-chef Martin Berg er at reducere kompleksiteten i isoleringskoncernens forsyningskæder.
28.01.13|Af Joe Kristian Kipp|

Martin Berg, director, supply chain & contracting, Rockwool International A/S. Foto: Morten Bak.

 Hvad tiltrækker dig ved at arbejde med SCM? 
Så afgjort at arbejde tværfunktionelt og holistisk med hele forretningen. Supply chain er ikke en funktion i traditionel forstand, men en proces man arbejder med. I vores arbejde i Group Supply Chain samler vi mange forskellige funktioner som finans, salg, produktion og planlægning, og får dem til at se med de samme briller på forretningen.
En afgørende drivkraft for mig og teamet handler om at fjerne unødig kompleksitet. Vi har for eksempel et projekt, Einstein, der handler om produktporteføljeoptimering. Ved hjælp af en samlet analyse af produktporteføljen, finder vi de produkter, der ikke genererer nogen indtjening og fjerner dem. Her får vi på en simpel måde ryddet op og gjort vores supply chain mere strømlinet.
Hvordan kommer du igennem med dine synspunkter i forhold til direktion og bestyrelse?

 Der er stor lydhørhed i koncernledelsen om supply chain-aktiviteter og anerkendelse af, at vi kan opnå store gevinster ved at reducere kompleksitet. Da jeg sidste år præsenterede vores topledelse for det førnævnte Einstein-projekt, var der stor opbakning til at gennemføre projektet i alle vores europæiske datterselskaber.
Hvordan motiverer du medarbejderne til at have fokus på SCM?
I vores Group Supply Chain-team får medarbejderne mulighed for at køre nogle interessante projekter på egen hånd, der bringer dem i direkte kontakt med topledelserne i forretningen. For eksempel som projektledere af et af produktportefølje-optimeringsprojekterne, hvor de arbejder sammen med topledelsen i et af europæiske datterselskaber. At drive sådanne projekter og stå på mål for resultaterne, tror jeg på, er særdeles motiverende.
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