In the ROCKWOOL Group, you can expect to work with dedicated managers who reflect the Groups strong leadership traditions and our five core values. They are visible in the ROCKWOOL Way of leadership that we foster throughout our organization. 

Recently we updated our external global career page with some testimonials, here's the one for the supply chain area:
 

"WE HELP TO LOWER CO2 EMISSIONS"

"In Group Supply Chain we work cross-functionally and holistically with all aspects of our business. Supply Chain touches many functions such as sales, marketing, finance, production and logistics. It is our job to ensure that all functions look at our business through the same pair of lenses.
Our company is a leading player in driving the energy efficiency agenda. We help to lower CO2 emissions and we make it possible for millions of people to save money and live comfortably while reducing their energy bills. I am happy to contribute to these endeavours and to work with top professional colleagues across the globe.
Our ROCKWOOL Group values of passion and entrepreneurship shine through in our daily efforts to improve the supply chain by simplifying and streamlining our product offerings and making our company even more efficient. My personal ambition is for our supply chain function to add clear value for our customers and to help us become an even more customer-oriented company in the future."

Martin Berg joined the ROCKWOOL Group in 2010. Martin is our Director for Supply Chain & Contracting.

Japan's struggles to keep up growth and innovation

Shibuya Crossing in Tokyo, Japan 
This summer I visited Japan for the first time. It has been my country number 56 to visit, including dozens of times to many other Asian countries, but my first visit to Japan. The development in Japan has been remarkable since the end of the Second World War, but with emphasis on "has been". Japanese economy has not really grown since the economic bubble busted in 1991, almost a quarter of a century ago. China overtook Japan as the second largest economy in 2010, and Japan faces a decreasing population, expected to decline from current 127 million to as low as 90 million people in 2050 with 40% above 65 years old.

Yet, Japan is a super advanced society with one of the highest standards of living in the world. And the Japanese (men) are still hard working. In Hiroshima I met Masato and his family. He is the managing director of his own manufacturing business with twenty employees. He bought his own company 11 years ago and has since grown it with 30-100% per year, with export customers in many countries. As such, Masato is the living example of the dedication and hard work that has made Japan so successful: "I know I make sacrifices now, but I make good money now". I asked him, so what are your plans for the weekend? He replied: “I will work today, Saturday, and tomorrow Sunday, I go to Tokyo for a meeting”. I felt embarrassed when I told him how long (3 weeks) holiday many people in Europe take every year.

Shinkansen  high speed train
Onboard Shinkansen (the famous high speed bullet trains), the very symbol of Japanese efficiency and technology, I met Hiroshi, a retired IT engineer, now working as an independent consultant advising organizations on it-security. We discussed the implementation in Japan of a national identification number, similar to what Denmark has had for the last four decades with the CPR-number. "I am a workaholic", he told me, "I have always worked, so why should I stop now?". Hiroshi is not alone: 'Ghosts' continue haunting Japan incorporated, according to Wall Street Journal. Former chief executives continue to stay on the payroll serving as 'sodanyaku' or 'komon' meaning advisor or councilor. A recent dispute was on the 79 year former chief executive of Toshiba now serving as an advisor for the current chairman, despite being more than a decade ago he left his executive position. This makes it very difficult for new executives in charge to change wrong decisions of the past

Japan has been at the leading edge of technology but are now struggling to keep pace. Once Sony was the world’s leading electronic brand, but it has now been overtaken by Samsung and Apple. Once Japanese cars ruled the world, but now many European car manufacturers are again taking the technological lead. Japan is one of the most homogeneous countries in the World and most people speak little English. Combined with the old corporate governance codes, this may hinder the needed innovation to really move the country forward. As my good friend Soulaima Gourani puts it: As a country you should not ending up like Japan where more diapers are sold to elderly than to babies.

12 SKARPE TIL MARTIN BERG

Interview i DILForientering, April 2015. Læs det fulde interview på side 16-17 i bladet  her: http://issuu.com/dilf/docs/do-15-2_issuu

5 Hvad er dine mest markante karaktertræk?
Når man arbejder med supply chain er det først og fremmest vigtigt, at man har en holistisk og kommerciel forretningsforståelse. På samme måde er det vigtigt, at man kan forstå finans, salg og produktion samt de indbyggede modsætninger, der nogle gange kan være mellem disse områder. Derudover ser jeg mig selv som værende vedholdende og stædig. Hvis jeg møder modstand, forsøger jeg igen, indtil jeg får mine visioner igennem. Endelig beskriver mine kollegaer i ledergruppen mig som positiv og som havende en optimistisk tilgang til udfordringer.

8 Hvad karakteriserer en dygtig leder?
For det første skal man være ambitiøs på sit områdes vegne, og man skal udfordre og stille store krav til sig selv og sit område. Man skal turde tage ansvaret og lederskabet på sig. Endelig skal en god leder turde være ærlig omkring de svære problemstillinger og derigennem opbygge en gensidig fortrolighed og loyalitet.

9 Hvordan motiverer du dine medarbejdere?
Når jeg arbejder med mine europæiske supply chain direktører, sørger jeg for, at vi får noget inspiration udefra. Vi bruger tid på at besøge andre virksomheder også fra andre brancher. En anden ting, vi gør for at udvikle os, er, at jeg inviterer dem med til en europæisk supply chain konference, hvor vi kan få ny viden til vores daglige virke. I forhold til mine projektledere sørger jeg for, at de får direkte eksponering over for vores lokale senior management teams. På den måde får de lov til at arbejde direkte med vores lokale ledelser på et strategisk niveau, hvilket jeg tror er udviklende for deres rolle som projektledere.


12 Hvad, tror du, bliver det vigtigste på agendaen inden for SCM i fremtiden?
Jeg tror, at tre ting kommer til at spille en afgørende rolle i fremtiden. For det første vil der komme et øget fokus på kunderne og deres behov. Der vil komme et fokus på at levere samlede systemer og løsninger til kunderne i stedet for at være en leverandør af bulk-varer. Flere i værdikæden vil
kæmpe om at eje kunderelationen. På kapacitetssiden forudser jeg, at der fortsat vil være fokus på at blive endnu dygtigere til at forecaste kundernes efterspørgsel, således at vi kan møde salget og man ikke skuffer kunderne. Som det tredje vil det være et benhårdt fokus på omkostningerne, og virksomhederne må hele tiden sikre sig, at de er konkurrencedygtige, især i forhold til nye innovative forretningsmodeller. 

Kilde: DILForientering, APRIL 2015, ÅRGANG 52, side 16-17, Redaktør Martine Mengers

How to organize a supply chain function to best practice?

Marina Bay Sands Hotel, Singapore
I spend last week with our operating company in South Asia. They run five factories in Singapore, Malaysia, Thailand and India and sell general building and technical insulation solutions all over the region.
Marina Bay Sands -
 insulated by ROCKWOOL products 
It was my first trip back to Singapore and Malaysia in 12 years. And as the economy growths with app. 6% per year, the economic wealth in the countries had doubled in the same period. The skyline is changed with many new high rises coming up. Marina Bay in Singapore is particular remarkable, and the city’s new land mark: Three high rises connected at 57th floor with an infinity pool, bars and restaurants on top. 

Our good local management at one of
our production facilities in Asia
We recently hired a new supply chain director in South Asia with the responsibility to build up a new supply chain function. We spent the week on discussing how to organize the new supply chain function to best practice. We were completely aligned as to what processes that belong to a supply chain function. Supply chain should take end-to-end responsibility for the processes of sourcing the raw materials, planning the production, and delivering finished products to our end customers. Our vision for supply chain is to drive supply chain excellence end-to-end focusing on the “3C’s” - Customers, Costs and Capacity contributing to higher profitability of the Group

Before the new supply chain organization was put in place, customer service (order process handling) reported to sales, logistics (warehouse and transportation) were either reporting to sales or to production, procurement was reporting to the local factory manager, and planning were either reporting to sales or to production.

After the reorganization into one supply chain function, sales can now focus on nurturing and developing new customers, and then let customer service concentrate on the order handling processes itself. Previously, production planning focused on filling the production line and ensuring good production KPIs, now the new planning function can take a holistic view on balancing the sales forecast, capacity and inventory  both on a short term (0-12 week) basis and on a medium term (3-15 months) basis (Sales and Operations Planning (S&OP)). Managing the warehouse both in terms of manning efficiency and inventory accuracy are now organized under a local logistics manager. And finally procurement processes and policies are put in place to ensure that every dollar is spent professionally.

Ambitious ROCKWOOL Group expands into new territories


The Danish stone wool insulation multinational is enjoying strong growth in new and emerging markets as acquisitions take its quality products into new regions


As the ROCKWOOL Group has expanded, so too has the complexity of its supply chain, which has necessitated a solid strategy. As Group Supply Chain Director, Berg explained the Group’s approach to achieving excellence in this area, based around the “three C’s” of cost, capacity and customers.

He said: “We have a strong focus on how cost-efficient our supply chain is. And that is due to the fact that ROCKWOOL products are bulky and take up a lot of space when transporting. So our supply chain is twice as costly as the industry average for manufacturing supply chains in Europe.”

Berg feels the ROCKWOOL Group has an important and active role to play in carbon reduction. He said: “We have the right products to solve one of the biggest challenges, getting to grip with CO2 emissions. Energy savings are one of the most efficient ways of carbon mitigation and are often much cheaper and faster than looking into renewable energies.





Teamwork key to profitable product assortment

The Einstein project: The ROCKWOOL Group has taken an important step forward to increase product profitability and reduce assortment complexity in European markets.
The ROCKWOOL Group has an extensive product assortment with tens of thousands unique products and thousand product groups. Every month, hundreds of unique products are added. According to Dorthe Finne, Supply Chain Development Manager in Group Supply Chain, the large number of products is not a problem in itself.


The project is inspired by the German scientist Albert Einstein, who quoted: “Everything should be made as simple as possible, but not simpler”.

But several issues derive from an extensive product assortment such as unfocused assortments and high costs. Analysis show that about 80% of the Group’s sales are generated by only 12% of the products, so there is a big potential in cleaning up,” she says.

That is why the Einstein project was started, and the results speak for themselves: thanks to the Einstein project ROCKWOOL Germany has managed to simplify its general building insulation assortment significantly and cut down the number of products by 30%. And ROCKWOOL Scandinavia has reduced its production costs by avoiding thousands of product changeovers the last two years, just to mention two examples.

Create overview together The main concept behind Einstein is to bring colleagues from Finance, Production, Logistics, Marketing and Sales together to discuss and make common decisions about the assortment. All parties have a unique knowledge about our products, and when we put this knowledge together we can make better decisions for our business,” says Dorthe Finne.

The initiative has been implemented in Scandinavia, Germany, Poland and Benelux, and is well on its way in UK. Einstein is now anchored as a structured approach and a yearly event in the operating companies.

So how have our customers reacted? One of our Product Managers in ROCKWOOL Germany and Einstein team member says:

Our customers welcome this clear product assortment with a clear and reliable delivery service. Over the years, the number of product groups and articles increased substantially. This resulted in increased handling and management of our stock, shorter production runs and an unclear product range in our customers’ perspective. Due to the general trend in general building insulation towards better thermal performance, we could skip many products with lambda 40-value and thereby create much better clarity for the customers.”

This article is written by our Group Communications department.

Top tre prioriteter for Supply Chain på 41 sekunder

Hvad er de største udfordringer for supply chain i de kommende år? Det spørgsmål fik jeg stillet da jeg deltog som keynote speaker på den årlige 600 Minutes Supply Chain i Middelfart forleden: Det er egentligt ret enkelt synes jeg:
1. For det første skal der fortsat være et benhårdt fokus på omkostninger (costs): Successfulde virksomheder arbejder hele tiden med at nedbringe deres total Costs of Goods Sold. 2
2. For det andet skal supply chain sikre sig at virksomhederne har kapaciten (capacity) klar til vækst. Vækst er ubestridt nr. 1 på CEO-agendaen lige nu, og supply chain skal kunne levere herpå.
3. For det tredje skal supply chain holde bolden på den vigtigste aktør i virksomheden, nemlig kunden (customer). Vi skal være kundefokuserede og levere kvalitet til rette tid. Men vi skal også turde udfordre paradigmet om customisation, hvis virksomheden er ved at sande til i kompleksitet og sikre at alle ordrer er profitable.
De tre C'er indenfor supply chain: "Costs, Capacity and Customers" har jeg sammenfattet på denne YouTube video:
http://www.youtube.com/watch?v=jjZzWRI8aE8

Lessons learned from leadership training at IMD - what is the secret behind IMD's top rating?



Together with senior leaders from Rockwool's Growth and Emerging Markets Division, I had the opportunity to spend a week at the world's #1 business school according to Financial Times' annual rating. Obviously, expectations were very high of attending the IMD, but was it that good and what is the secret behind IMD's top rating?

IMD provides excellent facilities for management development and learning. Facilities are state of the art with huge auditoriums, rooms for break-out sessions and located in the heart of Lausanne, Switzerland, overlooking beautiful Lake Geneva and the French Alps.
 
Many Danish multi-national companies such as Carlsberg, Lego and A.P. Møller Mærsk is showing a strong commitment and support to IMD. For instance, Maersk McKinney Møller  donated in 2009 more than EUR 12 million to a state of the art learning facility auditorium, which now bears the Maersk name.

Upon arrival all participants are equipped with iPads where presentations are uploaded. 
This allows the professors to do online surveys using iPad voting bottoms for different subjects. The faculty of professors is obviously excellent; very inspiring and capable of drawing the audience's attention for several hours in a row. The faculty is obviously highly trained in communicating their knowledge to the audience and give excellent presentations.

Is it better than what I have experienced at e.g.  Berkeley, Stanford or Cranfield? Probably not, but for sure better than what I have experienced at during my studies at Copenhagen University or CBS, not to offend any academics.

Our training programme concentrates on three important issues for our company being more customers centric, more innovative and capable of coping with the multicultural leadership dimension our company faces in our globalisation strategy. My key take-away’s are:  

  1. On Customer intimacy, a key learning is that you cannot help your customers unless you understand their business, their value chain and their customers. Moreover, customer service surveys that does not lead to corrective actions is best not undertaken at all.

  2. Innovation comes in all shapes - finance, process, offering and delivery - and is more than just product or service innovation. It is everyone's job to innovate the company as innovation occurs in multiple points in the organisation and to create a strong innovation culture in your company you need autonomy, rewards and psychological safety from experimenting.

  3. On Leadership, we learnt by training that to build a strong leadership team you need to listen more and ask more questions to ensure that everyone is on board.
 Obviously, my expectations were high when going to one of the top business schools in the world for leadership development. Having spent a week at IMD everyone from the senior management teams in Rockwool agreed that it was time well spent and that it lived up to the high expectations.

Einstein rydder op i Rockwool-koncernens forsyningskæder

Kongstanken for Rockwool International A/S’ supply chain-chef Martin Berg er at reducere kompleksiteten i isoleringskoncernens forsyningskæder.



Martin Berg, director, supply chain & contracting, Rockwool International A/S. Foto: Morten Bak.

Hvad tiltrækker dig ved at arbejde med SCM? 
Så afgjort at arbejde tværfunktionelt og holistisk med hele forretningen. Supply chain er ikke en funktion i traditionel forstand, men en proces man arbejder med. I vores arbejde i Group Supply Chain samler vi mange forskellige funktioner som finans, salg, produktion og planlægning, og får dem til at se med de samme briller på forretningen.
En afgørende drivkraft for mig og teamet handler om at fjerne unødig kompleksitet. Vi har for eksempel et projekt, Einstein, der handler om produktporteføljeoptimering. Ved hjælp af en samlet analyse af produktporteføljen, finder vi de produkter, der ikke genererer nogen indtjening og fjerner dem. Her får vi på en simpel måde ryddet op og gjort vores supply chain mere strømlinet.


Hvordan kommer du igennem med dine synspunkter i forhold til direktion og bestyrelse?

Der er stor lydhørhed i koncernledelsen om supply chain-aktiviteter og anerkendelse af, at vi kan opnå store gevinster ved at reducere kompleksitet. Da jeg sidste år præsenterede vores topledelse for det førnævnte Einstein-projekt, var der stor opbakning til at gennemføre projektet i alle vores europæiske datterselskaber.
Hvordan motiverer du medarbejderne til at have fokus på SCM?
I vores Group Supply Chain-team får medarbejderne mulighed for at køre nogle interessante projekter på egen hånd, der bringer dem i direkte kontakt med topledelserne i forretningen. For eksempel som projektledere af et af produktportefølje-optimeringsprojekterne, hvor de arbejder sammen med topledelsen i et af europæiske datterselskaber. At drive sådanne projekter og stå på mål for resultaterne, tror jeg på, er særdeles motiverende.

Hvordan vi får væksten tilbage i Europa ved at gå til Kina?


Jeg sidder i flyveren på hjem fra Beijing. Hjemturen på 10,5 timer er luksus for mig, for det betyder tid til refleksion og planlægning, da mobil og internet heldigvis ikke virker over det Sibiriske højlands endeløse sletter. Jeg er mæt af indtryk efter en spændende og hektisk uge. Glad for at arbejde sammen med mine dygtige kinesiske kolleger som kan meget mere end deres beskedenhed giver udtryk for. Glad for at møde min koncerndirektør herude som er i gang med at sætte retning på hvordan vi erobrer markedet i det nordlige Kina. Og glad for at mærke pulsen fra Kinas vækstmotor, også selvom væksten på 7,7% seneste kvartal er den laveste seneste ni kvartaler.

I går aftes mødes jeg med min ”gamle” VL90-kollega, miljøminister Ida Auken. Vi talte om hvor hurtigt udviklingen går i Kina. Hvor langt de er nået i forhold til os. Og hvor godt mange i Danmark ville have af at opleve dette fascinerende land. Vi drøftede også hvordan vi i Europa skal få del i dette enorme vækstmarked, for den teknologiske udvikling går stærkt i Kina.

Miljøministeren og jeg deler ikke politisk ståsted, men qua min fortid som aktiv VU’er og Venstremand, så har vi mange fælles bekendte i Folketinget, og jeg har en stor respekt for det politiske håndværk. Ida og hendes dygtige embedsmænd har hele ugen holdt møder med højtstående kinesiske ministre for at sikre Europa’s virksomheder kontrakter til de enorme klimainvesteringer, som Kina står overfor de kommende 10 år. Det er dejligt at opleve, hvor ambitiøst regeringen og ministerierne bakker op omkring de store danske virksomheders arbejde for at få solidt fodfæste i Kina: Lykkes det vil det også give beskæftigelse hos danske underleverandører.



Forleden læste jeg et blogindlæg fra én som mente, at vi i Europa ”selv var ude om det”, da vi bare kunne lade være med at købe så mange billige produkter fra Kina. Men det er en forkert analyse, for protektionisme er ikke vejen frem. Jeg bliver derimod glad for at se hvor vilde kineserne med europæiske produkter: Beijing sander til i europæiske luksusbiler, de endeløse shoppingcentre er fyldt europæiske luksusbrands og europæisk design er i det hele taget i højsædet. Derfor tror jeg at væksten i Europa bl.a. skal komme fra at producere højkvalitetsprodukter til vækstmarkeder som Kina. Kom nu med, efterspørgslen er der allerede!